Specsavers racks up 5,800 retweets as it thanks Sun and Sunday Times for ‘should have gone to Specsavers’ headline

After The Sun and The Sunday Times used the famous ad slogan “Should’ve gone to Specsavers” in their headlines, the glasses brand took to social to celebrate.Saying “We couldn’t have put it better ourselves”, the Specsavers marketing and in-house creative team, in partnership with Manning Gottlieb OMD, was able to get the campaign live within four hours.Tim Langlois, digital marketing manager at Specsavers said: “Reactive marketing opportunities ensure that Specsavers can tap into real-time conversation nationally and maintain a relevant presence in-front of UK consumers. Opportunities like yesterday’s sports headlines play an ever increasing role in our brand marketing strategy.”

We couldn't have put it better ourselves #shgts Thanks @TheTimes @TheSunNewspaper pic.twitter.com/5vzWaZJo4d

— Specsavers (@Specsavers) March 23, 2014

In the hours following the social reply, Specsavers had seen 450,000 consumer engagements including 5,800 retweets on Twitter and 7,600 likes on Facebook.“Utilising Twitter’s TV targeting, we were able to quickly reach the football audience throughout Sunday. Coupling this with interest and conversation targeting across both Facebook and Twitter meant we were able to reach a relevant audience, in real-time, with relevant creative. This ensured Specsavers was at the heart of the nation’s football conversation throughout the day”, said Henry Arkell, group social advertising director at Manning Gottlieb OMD.