AA warns, watch your blind spot while driving: there might be a naked cyclist
The AA Charitable Trust is launching a new campaign to make motorists take more notice of cyclists…with an ad showing a naked cyclist.
The ad asks ‘what will it take for motorists to start noticing bikers and cyclists?’ and is the brainchild of patrol Tony Rich whose motorcyclist friend, Jack Bellis, was killed in an accident, aged 19.
As well as the ad, the campaign will see one million free stickers distributed to drivers as a reminder to do a double-take in their mirrors for those on two wheels, with a bicycle sticker for the passenger side and a motorcycle one for the driver side.