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By Ishbel Macleod, PR and social media consultant

February 20, 2014 | 1 min read

Coca-Cola has ‘created’ a red version of the cone of shame, I mean, a social media guard, to help obsessive smartphone users to get on with their lives without checking for updates every five seconds.

The ‘guard’ was unveiled in a video, the authenticity of which has not been confirmed yet – especially since the official Coca Cola Twitter account hasn’t sent any messages for four days (but the managers might be using the cone themselves) - looks to "take the 'social' out of media and put it back into your life”, stating that the world spends four million years online every month.

The social media guard suggests that it will give you the opportunity to ‘share a real moment’ with a human. This is, of course, fairly size-ist, because of how the cone sits.

Fake or not, we can think of a few people who need one of these…

Coca-Cola

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