The best #PricelessSurprises tweets following the MasterCard social media fail
It’s the night of The Brit Awards, but the event has been overshadowed by the PR fail from Mastercard, which saw PR agency House offer accreditation in return for sending pre-written tweets with the Mastercard Twitter handle and its #PricelessSurprises hashtag. Unsurprisingly, the journalist for the Telegraph did not take this well, and promoted trend #PricelessSurprises has taken on a life of its own. We take a look at some of the best tweets from brands and the public.
Hey @MasterCardUK. If you send us to the Brits & ply us with booze, we'll tweet anything you want. We're shameless. #PricelessSurprises
— Paddy Power (@paddypower) February 19, 2014Speaking of #PricelessSurprises, this perfect snap of Messi was taken last night... pic.twitter.com/yuH59qLHH8
— Coral (@Coral) February 19, 2014
You've fired the PR team? RT @MasterCardUK A very special #PricelessSurprises announcement coming up in 15 minutes!
— Jeremy Duns (@jeremyduns) February 19, 2014
Agree? #PricelessSurprises isn't a PR fail, it's PR getting caught out at doing what PR is expected to do (rather than what it should do)
— Paul Wooding (@pazman1973) February 19, 2014
Bet they wish we hadn’t seen: MT “@House_PR: See how we've been helping @MasterCardUK deliver #PricelessSurprises ahead of tomorrow's BRITS”
— UrbanWastrel (@urbanwastrel) February 19, 2014
Can’t wait to find someone using the #PricelessSurprises hashtag sincerely later, so we can all hound them off Twitter and ruin their life
— Stuart Heritage (@stuheritage) February 19, 2014
PR strategy of @House_PR for #PricelessSurprises? http://t.co/VNXbz9zGEZ 2-1fav "intern at fault, since fired"; 10-1 "hacked"; 100-1 "sorry"
— marc blank-settle (@MarcSettle) February 19, 2014
@frankieboyle We let the in-house digital artists have a tea break. #PricelessSurprises pic.twitter.com/IY6vsUlGkI
— Joe Mellor (@thejoemellor) February 19, 2014
Mastercard looking for new head of PR #PricelessSurprises https://t.co/yh8lZw7D59
— Simon M (@SpiderJ) February 19, 2014