The Simpsons to get the Lego treatment in tie-up with The Lego Movie

By Ishbel Macleod | PR and social media consultant

February 17, 2014 | 1 min read

Following several UK ads getting a Lego makeover earlier this month, the building block toy brand has now teamed with cartoon Springfield family The Simpsons for a special Lego episode.

The episode is set to see Homer wake up to find that everything is now made of Lego, and he has to work out how to make everything right again.

Called Brick Like Me, the episode is set to be the 550th episode of The Simpsons, and will air on 4 May in the US.

The Lego Movie was released in the UK last week, after brands including Confused.com, Premier Inn and BT saw their ads recreated with Lego to promote the launch.

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