Read our new manifesto

Start 2021 with fresh ideas
and practical tips on...

CUSTOMER EXPERIENCE

BRAND SAFETY

GAMING AND ENTERTAINMENT

SOCIAL MEDIA

CTV AND OTT

CUSTOMER RETENTION

DATA AND IDENTITY

PURPOSEFUL MARKETING

NOW
AVAILABLE

Banner BGBanner BG

BBC subtitle blunder ushers in the 'year of the whores' as Chinese New Year is celebrated

The BBC was left red-faced on Friday after its latest subtitle blunder ushered in the Chinese New Year as the “year of the whores” instead of the year of the horse.

Woops: BBC announcement to a surprised audience

The error was quickly picked up on social media by an amused audience.

Previous subtitle gaffes on the BBC include a call for a moment’s violence during the Queen Mother’s funeral in 2002, while on another occasion one reporter’s subtitles famously claimed pigs nibbled willies instead of wellies.

Last year, Ofcom announced plans for regular audits on the quality of broadcasters’ subtitles following complaints.

The BBC may have more work to do…

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis