16 March - 30 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
31 Mar 09:00 GMT / 05:00 EST

How is Pizza Hut leveraging tech to enhance customer experience?

Sonoo Singh
Associate Editor at The Drum
Beverley D'Cruz
Chief Marketing Officer at Pizza Hut, UK & Europe

BBC subtitle blunder ushers in the 'year of the whores' as Chinese New Year is celebrated

The BBC was left red-faced on Friday after its latest subtitle blunder ushered in the Chinese New Year as the “year of the whores” instead of the year of the horse.

Woops: BBC announcement to a surprised audience

The error was quickly picked up on social media by an amused audience.

Previous subtitle gaffes on the BBC include a call for a moment’s violence during the Queen Mother’s funeral in 2002, while on another occasion one reporter’s subtitles famously claimed pigs nibbled willies instead of wellies.

Last year, Ofcom announced plans for regular audits on the quality of broadcasters’ subtitles following complaints.

The BBC may have more work to do…

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.