Today marks the 30th anniversary of the first broadcast of Apple’s 1984 ad introducing the ground-breaking Macintosh computer.
The ad was created by Chiat\Day and directed by Ridley Scott as a nod to George Orwell’s 1984. In it, a female runner is seen throwing a hammer at a giant screen with a Big Brother-like character – said to represent IBM - speaking on it followed by the strapline: “On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like ‘1984’.”
The $900,000 ad aired during the Super Bowl XVIII on 22 January 1984. Enjoy the nostalgia!