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WATCH ON DEMAND FROM 25 Jan 2021
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Iconic Apple 1984 ad introducing the Macintosh computer hits 30th anniversary

Today marks the 30th anniversary of the first broadcast of Apple’s 1984 ad introducing the ground-breaking Macintosh computer.

The ad was created by Chiat\Day and directed by Ridley Scott as a nod to George Orwell’s 1984. In it, a female runner is seen throwing a hammer at a giant screen with a Big Brother-like character – said to represent IBM - speaking on it followed by the strapline: “On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like ‘1984’.”

The $900,000 ad aired during the Super Bowl XVIII on 22 January 1984. Enjoy the nostalgia!

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