SocialSanta app checks if people are naughty or nice based on number of times they have sworn on Twitter

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By Ishbel Macleod, PR and social media consultant

December 4, 2013 | 1 min read

A Social Media Agency, the social media branch of 10 Yetis PR Agency, has unveiled a new app to get social media fans into the Christmas spirit, finding out if they are naughty or nice based on the number of rude words used on their account.

Designed and built by web development agency Forrk.co.uk, the SocialSanta app analyses a selection of any user’s tweets to see how many swear words they have used, and then gives a ‘naughty or nice’ result.

Iona St Joseph, account manager at A Social Media Agency, said: “We’re normally creating social campaigns for clients, but we came up with the Social Santa idea and thought it was too good not to do, so we just put it together ourselves! It turns out that people love finding out how potty mouthed they have been on Twitter.”

The app launched on Monday, and received over 64,042 unique visitors and 130,619 page views in less than 24 hours.

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