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By Ishbel Macleod, PR and social media consultant

December 3, 2013 | 1 min read

Not to be outdone by Amazon's announcement of its drone delivery service, Waterstones has unveiled the new way it will be dispatching books: the Ornithological Waterstones Landing Service, or Owls for short.

According to a tongue-in-cheek video by press manager Jon Owls of Waterstones, Owls consists of “a fleet of specially trained owls that, either working individually or as an adorable team, will be able to deliver your package within thirty minutes of you placing your order".

In a Q and A series as part of the stunt, Waterstones admitted that yes, this is somewhat similar to Harry Potter, and that it will cost £2.75 per parcel.

The company added: “Putting Owls into commercial use will take a number of years as it takes ages to train owls to do anything and we only just thought of it this morning.”

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