Fiat

Fiat celebrates Halloween with Spooky and Scary interpretations of its current ad campaign

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By Gillian West, Social media manager

October 31, 2013 | 1 min read

Fiat has revealed a special Halloween-themed version of its Fiat 500 Autumn/Winter collection campaign – Spooky Wear and Scary Wear.

The two executions of the campaign, which plays on the retro cutout paper doll game, have been specially designed by Krow to get consumers in the mood for All Hallows Eve.

Spooky and Scary Wear are an addition to the five posters and press ads featuring the fashion genres of Street Wear, Sports Wear, Shiny Wear, Evening Wear, and the British autumn essential, Rain Wear.

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