The Drum Awards for Marketing APAC

Live in -h -min -sec


By Ishbel Macleod | PR and social media consultant

October 29, 2013 | 1 min read

Kellogg’s Ireland has unveiled a haunted vending machine ahead of Halloween, as the brand launches ‘Malloween’ and ‘Totally Shocklately’ flavours of Rice Krispie Squares.

The machine promised users ‘free Rice Krispie scares’, and saw a hand reach out and grab the person as they went to collect the snack.

The machines were placed at both Dublin Institute of Technology university campus and shopping centre CHQ.

Kellogg's Rice Krispies Squares Halloween

More from Kellogg's

View all