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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Reputation management firm Veribo offers to stop Miley Cyrus taking a wrecking ball to her career

Miley Cyrus has been offered the chance to clean up her reputation by online reputation management firm Veribo, who suggest negative publicity has so far cost the pop star £50m in lost sponsorship deals.

The Wrecking Ball singer can redeem the offer anytime within the next five years; by the time Veribo's expert team predict she regrets the raunchy behavior that has shocked her millions of young fans.

Roei Deutsch, CEO of Veribo, said: "We regularly assist high profile individuals with their online reputation and it's normally a paid service, but we're so confident that Miley will regret her behaviour that we're extending an offer to help her control her online reputation in a more positive way."

Myley Cyrus

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