Nokia IPhone Apple

Nokia thanks Apple for coloured phones in 'imitation is the best form of flattery' tweet


By Ishbel Macleod, PR and social media consultant

September 10, 2013 | 2 min read

As Apple announces the new iPhone 5C, which will come in colours such as blue, white, pink, yellow and green, Nokia has noticed a likeness to its Lumia range.Following on from its poke at Samsung last week, Nokia continued its aim to be 'disruptive' by tweeting thanking the brand (if Apple has a Twitter account, we're sure it would have tweeted that).The quick reaction led to amusement from those watching the social media platform for updates, garnering over 8,500 retweets in the first 20 minutes of being sent.

However, it might not have been as lightening-quick a reaction as it seems: the creation of multi-coloured phones was one of the rumoured announcements for the launch. Nokia also tweeted about Apple launching a gold phone:
Nokia IPhone Apple

More from Nokia

View all


Industry insights

View all
Add your own content +