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Nokia takes a poke at Samsung in disruptive outdoor campaign

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By Ishbel Macleod, PR and social media consultant

September 2, 2013 | 1 min read

Nokia is taking a cheeky poke at Samsung in its latest campaign, which uses ad vans to promote its phone.

Samsung and Nokia are currently in competition for the number one imaging smartphone, so Nokia decided to play on this with a tactical ad buy, which sees the company target Samsung OOH locations advertising the Galaxy S4 Zoom drawing attention to the Lumia 1020’s entry into the market and the fact that the 1020 is a much lighter and slimmer device than the S4 Zoom.

The campaign comes as Nokia looks to be more disruptive in the UK against its rivals, Samsung.

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