Lee Beaumont turns tables on cold-callers by creating premium rate number that means he gets paid
Frustrated with cold callers for PPI disturbing Coronation Street, Lee Beaumont has set up his own premium rate number, which means he gets paid 10p a minute every time he gets a call.
The e-commerce business owner told the Daily Mail that he paid £10 plus VAT to set up the number in 2011, and has since made over £300.
He told the tabloid: “I was getting annoyed at the PPI calls I was constantly getting so I thought there must be a way to make money out of them.
“I decided I would get an 08 number and realised if I had an 0871 number they would be charged 10p a minute.”
In March, Which? called on the government to toughen up its regulation of unsolicited communications following a rise in the number of reported nuisance calls and texts.