PPI UK Entertainment

Lee Beaumont turns tables on cold-callers by creating premium rate number that means he gets paid

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By The Drum Team | Editorial

August 30, 2013 | 1 min read

Frustrated with cold callers for PPI disturbing Coronation Street, Lee Beaumont has set up his own premium rate number, which means he gets paid 10p a minute every time he gets a call.

The e-commerce business owner told the Daily Mail that he paid £10 plus VAT to set up the number in 2011, and has since made over £300.

He told the tabloid: “I was getting annoyed at the PPI calls I was constantly getting so I thought there must be a way to make money out of them.

“I decided I would get an 08 number and realised if I had an 0871 number they would be charged 10p a minute.”

In March, Which? called on the government to toughen up its regulation of unsolicited communications following a rise in the number of reported nuisance calls and texts.

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