The Drum Awards Festival - Official Deadline

-d -h -min -sec

International apostrophe day: five advertising fails


By Ishbel Macleod, PR and social media consultant

August 16, 2013 | 1 min read

Today, 16 August, is international apostrophe day. We have no doubt that at one point or another, everyone has slipped up and gone the way of the grocer (banana's and apple's, anyone?) but here we take a look at five misuses that appeared in adverts.


Good news, sullied by a rogue apostrophe.

Victoria's Secret

No, Victoria's Secret, we've normally seen it written as 'bodies'.


What the early bird clearly doesn't get is when and when not to use an apostrophe...


The price is an apostrophe coming along for the ride.

Hays Travel

Is it? Something is causing doubts.


Industry insights

View all
Add your own content +