Durex suggests men protect themselves from the pain of children in new ad

In its latest ad Durex has homed in on the fact that as a man, one night with no protection can lead to a lifetime of having to protect the most sensitive parts of yourself.

To Beethoven's Piano Sonata No. 14, the ad plays out the exhausting drama of having kids who just won’t sit still, ending on a message to ‘Protect Yourself’ with Durex condoms.

Directed by Paul Santana, the ad from production company Supply and Demand has already won a AICP award.

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