Henry Holland revamps old ice cream van into 'Mr Quiffy' roving store
Fashion designer Henry Holland has opened Mr Quiffy - a roving store in the shape of an ice cream van.
During the months of August and September Mr Quiffy will tour the UK stocked with new and exclusive House of Holland items.
As well as stocking the brand’s summer collection headwear, accessories, jewellery and eyewear Mr Quiffy will also stock a limited run of two New Era caps, exclusive colours of the On A Promise eyewear collection, and Mr and Mrs Quiffy t-shirts, shorts, jewellery and iPhone cases created with graphic design duo Craig and Carl.
The tour kicks off on Friday 2 August in London's Covent Garden and ends on 22 September at London Fashion Weekend, Somerset House.