The Drum Awards Festival - Extended Deadline

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By Ishbel Macleod, PR and social media consultant

July 18, 2013 | 1 min read

Douwe Egberts looked to help people in need of a caffeine fix in a campaign, which saw a coffee machine installed in an airport.

The coffee company thought that people at an airport are more likely to be tired than anyone else, so rewarded 210 travellers with a free coffee.

The coffee was dispensed automatically when it sensed the person in front of the machine yawn.

Douwe Egberts

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