Qualcomm imagines a world without mobile in quirky online video

Digital wireless telecommunications designer, manufacturer and marketer Qualcomm has engaged The Viral Factory for a video that imagines what the world would be like if we didn’t have mobile.

In the video Qualcomm imagines a world where we no longer have mobile but still have access to mobile apps such as email, Twitter, Facebook, games and video.

Apparently without our smartphones we'd be bombarded with constant mail deliveries, with spam being even more annoying than it already is. Our Facebook profile would be on an actual wall, which would be much more embarrassing to have to edit after a messy break up. Tweets would come to us in the form of bluebirds, and babies and pedestrians everywhere would be in danger of falling TVs or becoming target practice.

The aim of the film is to show how much we all rely on our mobile phones, with many of us unable to even remember a time before having one.

The quirky video was directed by Michael Sugarman, with creative help from Edelman.

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