Abercrombie & Fitch bans black clothing for being too formal

Abercrombie & Fitch, the clothing brand which said earlier this year that it was only for the ‘thin and cool’ has announced another change: it has banned the colour black from clothing.

The brand suggested that the colour is ‘formal’, and employees at the company headquarters are ‘not supposed’ to wear any black clothes to work, a ruling which ‘even applies to coats in the winter’, according to Business Insider.

A spokesperson for the brand has said: "Abercrombie & Fitch does not sell black clothing and discourages wearing it at our home office and in our stores, because we are a casual lifestyle brand and feel black clothing is formal. We have nothing against black clothing and feel it is perfectly appropriate for things like tuxedos."

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.