German underwear brand unveils campaign inspired by Edward Snowden and the NSA scandal

Blush Lingerie, a German underwear brand, has launched a campaign based entirely around the PRISM scandal.

The print adverts address whistleblower Edward Snowden, Prism and the NSA, with less-than-subtle wordplay.

The campaign has even been supported by social media activity. The brand recently offered Snowden asylum in one of its Berlin stores, putting a picture of the shop interior on Facebook along with a message saying it “treats the intimates of people with great care.”

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