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By Jennifer Faull | Deputy Editor

June 24, 2013 | 1 min read

The Discovery Channel has unveiled a new advert promoting Shark Week, which sees poor Snuffy the Seal become a snack for a Great White. The ad proved a hit with Twitter, with 'Snuffy the Seal' trending in the US within hours of the ad's initial airing on Saturday evening.

Discovery Communications Snuffy the Seal Shark Week

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