Mad Men’s Sterling Cooper & Partners announce rebrand with a press release fresh from Peggy’s typewriter

Mad Men’s Sterling Cooper and Partners has undergone a rebrand, with Peggy Olson - well, the show’s network AMC - sending out an official press release complete with quotes from Roger Sterling and Don Draper.

“The logo for the combined entity is clean, visually-striking and you have to agree, the ampersand is funky,” says the fictional Sterling.

After AMC shared it on the show’s Facebook page ahead of the season finale, it quickly went viral as people questioned the significance of the October 27, 1968 date for the show (no definitive answers on that one yet), tried to call Peggy, and compared it to SC&P’s old logo.

Sterling’s right, that ampersand is funky.

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