BBC iPlayer unveils new social media strategy: cats
It’s something that has done well on social media for years: cats. From Tumblr pages to memes, cats are taking over the internet. And now the BBC has decided to jump on this bandwagon.The BBC showed a documentary last night on The Secret Lives of Cats, and from this came up with a creative new social media policy, which can be seen below.
Our new social media strategy:1. Have programme about cats http://t.co/YviCmwAbRJ2. Use hashtag #cats3. ?4. Profit!#SecretLifeOfCats
— BBC iPlayer (@BBCiPlayer) June 14, 2013We’re thinking we might take the same approach…