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Fiat Twitter PR Stunts

The anti-social campaign: Fiat blocks anyone who tries to follow the Abarth 500 on Twitter

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By Jennifer Faull, Deputy Editor

June 13, 2013 | 1 min read

Going against what most brands spend millions of dollars trying to do, Fiat Abarth 500 has made it impossible to follow it on Twitter.

With an aim to getting exactly zero followers, when you try to follow the account you will receive a direct message informing you that you can’t because the Abarth 500 is just “too fast to follow”.

Bit of a gimmick or pretty clever? Let us know what you think.

Fiat Twitter PR Stunts

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