YouTube’s favourite cat Lil Bub announced as new PETA

PETA has announced that its latest spokeswoman, or spokescat, will be Lil Bub, the YouTube sensation.

The unfortunate looking cat, with what can only be described as severe sinus problems, will promote animal adoption, praying and neutering for PETA

Lil Bub takes over the brand ambassador role from The Artist star Uggie.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.