YouTube’s favourite cat Lil Bub announced as new PETA spokes...cat

PETA has announced that its latest spokeswoman, or spokescat, will be Lil Bub, the YouTube sensation.

The unfortunate looking cat, with what can only be described as severe sinus problems, will promote animal adoption, praying and neutering for PETA

Lil Bub takes over the brand ambassador role from The Artist star Uggie.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.