Irn-Bru jumps on personalised can bandwagon, suitable only for people called Fanny

Following on from Coca-Cola’s personalised ‘share a Coke’ campaign, Irn-Bru has taken a leaf out of the soft drink giant’s ad book.However, while several people complained about not being able to find their names in the Coke campaign, there will be even more unhappiness as Irn-Bru only caters for one name: Fanny.Last year, Irn-Bru introduced the world to ‘Fanny’ in a TV ad.When The Drum asked if the cans would be rolling out into shops, a spokesperson said that there was no news at the moment, but said the reaction online had been great.We like Irn-Bru but holding one of those cans you'd feel like a right...

#IrnBru's response to #Coke's names on bottles... i'll have some of that!!! LOL! :D twitter.com/Mark_Chrystal/…

— Mark Chrystal (@Mark_Chrystal) May 31, 2013

@colinmccredie in honour of my great aunt Fanny! (Yes, really) Irnbru, we salute you. #nameonacan #madefromgirders #ginger #Barrs

— Eleanor Gibson (@ElliGibson) May 30, 2013

Thanks #irnbru finally got a juice with my name on it #fanny #irnbrufanny #glasgowbanter #Scottishbanter #jokes twitter.com/Missjamiesonx/…

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

— Charis Jamieson (@Missjamiesonx) May 29, 2013