The Guardian #guardiancoffee

Guardian announces launch of #guardiancoffee in Shoreditch

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By Ishbel Macleod, PR and social media consultant

May 30, 2013 | 3 min read

The Guardian has unveiled its #guardiancoffee venture, which it describes as ‘a single site operation which is both a coffee shop and a space for journalists to work in’.The launch in Box Park also sees the job of retail operations manager, which has a salary of £25,000 to £30,000, and has led to #guardiancoffee trending on Twitter.However, the tweets using the hashtag are apparently screened before going on the wall of the shop.One visitor described it as "infographics everywhere, iPads built into tables, not a newspaper in sight.” As well as a workspace, the pop-up #guardiancoffee venture includes space for interviews and also events.A spokesperson for the Guardian said: “#guardiancoffee is a fantastic example of how we are bringing our open journalism approach to life, by taking our leading technology reporting to where technology actually is: driving real-time debate and engagement among the creative tech community.“People will also be able to drop in to find out more about the Guardian's innovative approach to storytelling, and to enjoy some great food and drinks from local micro-roastery - Nude Espresso.”Now, how to persuade the editor that The Drum needs a pub…

The Guardian #guardiancoffee

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