Mentos unveils ‘Fresh Filter’ platform rating the web’s weirdest content

Mentos has launched a Fresh Filter platform which allows fans to vote on new videos and pictures circulating the internet, deciding wither they are 'fresh', or not.

Developed by BBH London, content can be uploaded by users to “see how fresh it can get” as visitors to the site vote and share via Facebook.

The most popular videos so far include ‘Swinging in the Rain’, ‘Saving Bear Cubs’ and a Koala being tickled.