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By Ishbel Macleod, PR and social media consultant

May 24, 2013 | 1 min read

Last month, Kmart topped our Viral Charts with its ad featuring different people exclaiming that they ship their pants, beds and drawers. It is now looking to promote its big gas savings.

Created by DraftFCB, the ad shows people at a petrol station complaining about the ‘big gas prices’.

If for some reason you don’t get the joke, try saying it out loud. Turn to the person sitting beside you and say you have a big gas problem understanding. We’re sure they will very kindly explain it to you.

Big Gas

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