The Drum Awards for Marketing - Extended Deadline

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By Ishbel Macleod, PR and social media consultant

May 23, 2013 | 1 min read

What does your cat get up to when you leave the room? That’s the question which Currys has found the answer to (apparently) in a video promoting the Samsung F8000.

The ad shows off the hand (paw?) gesture control feature of the TV, which allows users to change channels or volume levels.

When the cat begins using the feature, he flicks channels and begins to rave.

Samsung Currys PC World

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