#KittenCamp, the ad industry event that started in London in 2010 and now runs in cities across the world, has partnered with BuzzFeed to hold a viral event in London as part of Digital Shoreditch.
#KittenCamp sees Chris Quigley, MD of Van, dress up in a kitten costume and take part in a battle with a similarly dressed up dog to showcase the latest viral content.
Explaining the idea, Quigley said: “Quite simply, the kitten is the unofficial mascot of the internet and the king of memes. A meme is a cultural thing that’s remixed and changed by a community, be it a tune, a catch phrase an idea of any other unit of information it spreads like wildfire. Propagating itself and evolving on the way. And on the internet anything goes.
“Where else would a video of a lying cat with a Pop Tart body that poops out rainbows become a viral sensation? With the power of the social web counting to grow, marketers and agencies are all trying to create the next big viral hit, turning to the internet in the hopes of using the latest trending meme to help amplify their brand. Think Harlem Shake for example.
"When done well, companies can benefit from a huge uplift in exposure, but it’s a delicate balancing act and winning over the hearts of an internet audience isn’t always easy."
#KittenCamp is a celebration of internet culture, showcasing the latest viral content in a cat vs. dog trend--to--trend night. This is followed by industry speakers sharing insight and inspiration on recent campaigns and innovations. Plus a few beers to get the creative chatter flowing.
The event will take place at Café 1001 this year with guest speakers including Weiden & Kennedy, who will be sharing insights from Three’s recent “Dancing Pony” viral, and BuzzFeedUK.