Football fans take on challenges across the city of Amsterdam as part of UEFA’s Europa League campaign

Ahead of the Europa League Final tomorrow, 15 May, UEFA has unveiled an online video showing football fans taking part in a series of challenges around Amsterdam in a bid to win tickets to the match.

The film, entitled ‘The Race’, was developed by integrated advertising agency Exposure as part of the wider UEFA Europa League campaign.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.