Stay ahead – join The Drum +

ORPHEA shows power of bug spray in Publicis Italy billboard ad

Insecticide spray ORPHEA is looking to prove its use outdoors in its new campaign by Publicis Italy.

The campaign saw some of the spray applied to a billboard ad for the product, in order to show its effectiveness.

The ad then became a giant insect trap over time, showing what the spray could do.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy