By Ishbel Macleod, PR and social media consultant

May 13, 2013 | 1 min read

Insecticide spray ORPHEA is looking to prove its use outdoors in its new campaign by Publicis Italy.

The campaign saw some of the spray applied to a billboard ad for the product, in order to show its effectiveness.

The ad then became a giant insect trap over time, showing what the spray could do.