Read our new manifesto
22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Wedding turns into Apple vs Samsung battle in new TV ad

Ah, the traditional modern day wedding… iPhone users on one side of the aisle, Samsung users on the other. At least, that’s how the latest ad promoting the Microsoft Windows Nokia Lumia 920 begins.

The two sides start making cracks at each other ("Aren't you a little young to have an iPhone" and “Autocorrect this” may be subtly added in future conversations), before an all-out brawl begins.

The whole thing is videoed by two waiters with brightly coloured Microsoft Windows Nokia Lumia 920s, who suggest if people knew about their phone, they wouldn’t fight anymore. But then again, that wouldn’t make for a good advert, would it?

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis