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By Ishbel Macleod | PR and social media consultant

April 24, 2013 | 1 min read

Spread and cheese manufacturer Kerry Low Low has unveiled a new campaign, created by Irish advertising firm Chemistry, which looks to break the traditional ‘women in food ads’ stereotypes.

The ad shows Smug Gal, who loves eating only healthy foods and wears her bikini for presentations, Ditzy Gal, who starts to dance when she eats a yogurt (unless this has replaced the 5:2 diet as the new way to lose weight: dance as you eat?), and Muffin Gal, who is haunted by chocolate cake.

Kerry Low Low said the ad was created to help women have a better relationship with food.

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Chemistry (Dublin)

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