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Old Spice

Old Spice unveils scratch ‘n sniff banner ad


By Ishbel Macleod, PR and social media consultant

April 23, 2013 | 1 min read

Old Spice looks set to promote its Wolfthorn line with a new campaign, featuring the “world’s first scratch ‘n sniff banner ad”.

Created with Wieden + Kennedy, the ad is featured on The Onion’s sports section, and invites users to click to smell.

The Drum wonders if anyone sniffed their computer screens before reading the text...

Old Spice

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