Old Spice unveils scratch ‘n sniff banner ad
Old Spice looks set to promote its Wolfthorn line with a new campaign, featuring the “world’s first scratch ‘n sniff banner ad”.
Created with Wieden + Kennedy, the ad is featured on The Onion’s sports section, and invites users to click to smell.
The Drum wonders if anyone sniffed their computer screens before reading the text...
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