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22 - 26 March

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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Old Spice unveils scratch ‘n sniff banner ad

Old Spice looks set to promote its Wolfthorn line with a new campaign, featuring the “world’s first scratch ‘n sniff banner ad”.

Created with Wieden + Kennedy, the ad is featured on The Onion’s sports section, and invites users to click to smell.

The Drum wonders if anyone sniffed their computer screens before reading the text...

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