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Mad Men

Infographic: how marketing has evolved from the days of Mad Men


By Ishbel Macleod, PR and social media consultant

April 11, 2013 | 2 min read

If we lived in the days of Man Men, you’d be swanning back into work now, after a long lunch and several stiff drinks, instead of being hunched in front of a computer with a plastic local-supermarket sandwich. Responsys has unveiled an infographic, looking at how the industry has evolved from three martini lunches to 140 characters.

The infographic looks at key moments in marketing over the decades, from Pepsi moving from marketing a product to an experience in the 60s, to the modern-day use of digital and social media.

Simon Robinson, senior director of marketing and alliances for EMEA at Responsys, said: “Mad Men shows that there have been many changes in the marketing industry over the years. These developments didn’t happen by accident, rather they were a response to changing consumer behaviour and preferences. And marketers are still dealing with this shift today.

"Modern consumers fast-forward through adverts on TV, they read fewer physical newspapers and magazines and they get the vast majority of their information online. In short, they can choose which marketing messages they receive, when, where, and from whom.

“Marketing is constantly evolving to meet these changing dynamics. We’re now in the era of relationship marketing, where brands increasingly move away from mass-market, broadcast advertising. Instead new school marketers are succeeding by using digital technologies to develop lasting, one-on-one relationships with their customers.”

The unveiling of the infographic comes as the new series of Mad Men begins to air in the UK.

How the marketing industry has evolved timeline
Courtesy of: Responsys

Click on the infographic to expand

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