The Drum Awards Festival - Official Deadline

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By Jennifer Faull, Deputy Editor

April 6, 2013 | 1 min read

Augmented reality agency Kudan has unveiled a promotional video for its augmented reality DJ app.

Using Kellogg's Variety Pack cereals, Kudan demonstrates how far the app can recognise the image on the cereal box and can play a beat or melody attributed to it, which can then be mixed with those from other boxes.

Kudan has been working with marketing agencies for the last four years to integrate its AR technology into campaigns for brands such as BBC, Captain Morgan's, Coca-Cola, Diageo, eBay, Kraft, McDonald's Nestea/Nestle and Orange.

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