The Drum Awards Festival - Official Deadline

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By Ishbel Macleod, PR and social media consultant

April 3, 2013 | 1 min read

Italian food brand Sacla' showed it had a flair for the dramatic as part of a PR stunt carried out with Taylor Herring PR.

The brand unveiled an ‘impromptu opera’ in the London John Lewis Foodhall from Waitrose.

Five secret opera singers, disguised as casual shoppers and store staff, broke into song in the foodhall, singing Italian classic Funiculì, Funiculà.

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