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Paramount refunds cinema-goer after ASA complaint about missing Jack Reacher explosion


By Gillian West, Social media manager

April 3, 2013 | 1 min read

A New Zealand film-fan has been refunded by Paramount Studios after complaining that an explosion in the trailer for Tom Cruise’s action film ‘Jack Reacher’ did not appear in the movie.

In his letter to the New Zealand Advertising Standards Authority, J Congdon, wrote: “The explosion where the whole cliff comes down was the defining part of the ad that made me really want to go see the movie... aside from having Tom Cruise in it.”

Despite defending that edits happen “weeks or months” ahead of the film being advertised and released, Paramount has chosen to refund his ticket price by way of an apology.

In its statement to the Advertising Standards Authority Paramount explained that “despite our best intentions, it is always possible that certain scenes appearing in an advertisement or trailer may not appear in the final version of a film.”

The explosion that caused Congdon's dissatisfaction was found to be a single split-second element left on the cutting room floor from the 130-minute long action film.

Jack Reacher Paramount

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