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Old Spice

Old Spice marketing director Mr. Wolfdog resigns following an unfortunate incident

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By Ishbel Macleod, PR and social media consultant

March 18, 2013 | 1 min read

Mr.Wolfdog, Old Spice’s recently appointed director of marketing, has stepped down after holding the position for only a week.

In a video on YouTube, Mr. Wolfdog explained his reasons for the decision.

Created by W+K Portland & Minivegas, the Wolfdog campaign has garnered over four million views on YouTube, with releases including a series of ‘how to achieve in life’ videos and providing love advice.

The campaign also led to almost 600,000 page views of Old Spice.com and MrWolfdog.com.

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