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Ireland

O2 eats kittens, Vodafone kicks pigeons and Three Ireland has a new ad campaign

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By Ishbel Macleod, PR and social media consultant

March 7, 2013 | 1 min read

While Three’s moon walking pony ad has danced it’s way to the top of this week’s Viral Video Chart, a poster campaign by Three Ireland is also taking a look at the lighter side of life.

Seemingly putting down its rivals, the out of home ads look from a distance to be making bold statements, such as ‘O2 eats kittens’, but when a viewer reads the whole ad, they see the full message.

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