Sapient Nitro

The Day Before Tomorrow

To position Sapient Nitro as a thought leader in the eyes of clients, opinion formers and industry talent.

We began with the filming of a six-part broadcast-quality documentary investigating the technology that is changing the world today which you can view here.We interviewed an eclectic mix of experts and genius from across each industry, from NASA scientists to musicians talking about how digital is revolutionising their respective industries. Each episode was premiered to an invited audience of marketers at Sapient’s London HQ. The films and screenings were promoted through The Drum ecosystem with associated editorial content, social media and email newsletter promotion. All content was housed on a bespoke Day Before Tomorrowhub on The campaign ended with a bang at The Drum’s Digital Disruption Day conference. Built around the themes of the six episodes, this saw over 200 people gather to discuss the findings of the series.

The video series remains one of The Drum most successful video productions. Each of the private screenings attracted over 20 specially invited guests. The campaign attracted exposure across press outside The Drum, including the Guardian and the Telegraph. The films were screened at a number of international events including Dublin Web Summit, and Advertising week New York.