Professional Services
Coegi assemble the pieces for marketers looking to nail their client relationships.
The Drum Network

Four tools for creating successful agency-client relationships
A revolving door
Opinion

Advertising’s secret shame: 7 ways to limit staff attrition
True consider why hiring the right talent is particularly challenging at the moment and how to recruit around this.
Opinion

4 things you need to change if you’re going to attract the best talent
Unlimited consider the rise of flexible working options and how marketers can keep abreast of these trends.
Opinion

Beyond perks: personalization is key for talent in a post-Covid world
Tug on how and why the recruitment process needs to be shaken up.
Opinion

Want real change at your agency? Leave your recruitment comfort zones
Momentum provide tips on how to hire more diversely and where to source new talent.
Opinion

Nurturing diverse talent in a post-George Floyd world
microphone
Opinion

Emerging trends in public relations to watch out for

Oscar
Opinion

Why Will Smith should have been thrown out of the Oscars
People from underrepresented backgrounds are suffering in adland
Opinion

Burnout is forcing people from underrepresented backgrounds out of adland
Rawnet on how and why businesses can adopt a more holistic approach that favors customers.
The Drum Network

Is your business ahead of the digital curve?
A vintage shopper
The Drum Network

4 basic human needs: understanding CX’s history to simplify its future
brothers and sisters film still
Opinion

Why we’ve turned our ad agency into the first not-for-profit creative agency
Anna
Opinion

What the Netflix show Inventing Anna can teach us about consumer data
ear
Opinion

Consumers want to be heard, not studied: here’s how to tune in to your customer
Rawnet on how to maintain a steady rhythm of customers.
The Drum Network

Want to be truly customer-centric? Use CX to build lasting relationships
happy emoji
Opinion

Emotions take center stage for the future of CX

Digital assets in cyberspace, including Bitcoin
The Drum Network

Blockchain could transform CX – here’s why people aren’t using it (yet)
An attention sign
The Drum Network

Winning in the attention economy: why data alone is not enough
A cloud
The Drum Network

Customer experience is more than just hygiene: time to dream a little bigger
Fight
Opinion

Pitting CX efficiency against CX effectiveness is the wrong fight
A Brewdog pint of beer
The Drum Network

The lessons to be learned from BrewDog’s latest PR nightmare
3 perspex mannequins
The Drum Network

Haptic priming and mirror neurons: use real science to transform your CX
A crowd of protesters
The Drum Network

Stand with consumers to truly connect with them
Yawn
Opinion

B2B marketers: it’s time to tackle ‘B-to-boring’ problem
A cartoon fist in rainbow colors
The Drum Network

Is our painful LGBTQ+ history a thing of the past? Only if we make it so
a child sitting on its parent's shoulders
Opinion

We should be talking more about shared parental leave
hidden disabilities
Opinion

Here’s how agencies can better accommodate people with hidden disabilities
Podcast host Oliver Bruce
The Drum Network

Instant gratification dictates innovation: chatting with Myleene Klass and HelloFresh
Ukraine
Opinion

Brands and agencies should stand with Ukraine – silence is violence
A London tube platform with the words 'mind the gap'
The Drum Network

Overcoming the value-action gap
A red tulip in a field of yellow
The Drum Network

Brilliant brands have little in common
Massive digital advertising placements on a street
The Drum Network

The bland building trap: how to avoid ‘optimizing to death’
movie camera pointed at an actor
Opinion

Brands need to shift to a strategic production mindset
Admind
The Drum Network

Brands v branding: brand design needs to get with the times
Tik Tok
Opinion

Why your social strategy is failing you in a TikTok-dominant world
Someone with a a rainbow tattoo and shaved head
The Drum Network

Originality over optimization: how to build a cult brand