Marketing Services
Sweetcorn in measuring tape
The Drum Network

2022 brought omnichannel investment; this year we'll see real measurement
Chair ft boom mic
The Drum Network

Augmented reality is taking center stage in brand marketing
Man working on computer
The Drum Network

Innovation without compromise: 5 ways to future-proof your CX strategy
A colorful live event
The Drum Network

Making it matter: why purpose will drive this year’s experiential agenda
Old school TV
Opinion

TV advertising isn’t dead – it just needs more effective strategies
Singapore city image
Opinion

State of the Nation: Singapore's youth aren't buying your brand's greenwashing
Dell laptop
The Drum Network

You can't automate everything: this year, let's focus on the fundamentals of SEO
Two grey figurines, reading while sitting back-to-back
The Drum Network

Creatives should embrace AI, but only if it makes them more creative
A brutalist tower block
The Drum Network

A year of endings? 2023 may see the end of cookies, anti-design, and digital brutalism
AR experience on smartphone
The Drum Network

The PR of AR: how to market augmented reality solutions
A compass pointing to the future of data clean rooms
Open Mic

Top 4 data clean room predictions 2023
An abacus
The Drum Network

How to build an organizational culture grounded in data literacy
Car headlights from above, blurring into an infinity symbol
The Drum Network

Why ‘total experience’ is a breakthrough tool in digital’s toughest year yet
Two anchor-shaped charms
The Drum Network

‘Quiet hiring’, smart tech and internal mobility: talent strategies in 2023
The future of consumer engagement on mobile screen
Opinion

Lock screen marketing set to dominate 2023, according to InMobi's Agarwal
A computer mouse with Google branding on a red background
The Drum Network

Will zero-click search harm your SEO?
people inside a bar
Opinion

4 top experiential trends: IRL and influencers to lead the way in 2023
An awesome wave
The Drum Network

Riding the wave of uncertainty means predicting the needs of future consumers
Philippines flag
Opinion

State of the Nation: The Philippines needs to find joy ... and onions
retro robot
Opinion

Bold predictions for B2B marketers, from CMO exhaustion to the AI explosion
Retail media illustration
Opinion

6 ways that retail media will help drive sustainable growth in 2023
A donut on a plate
Opinion

Advertising’s missing middle will haunt the industry this year
KL Malaysia
Opinion

State of the Nation: Overcoming Malaysia's Great Resignation through Talent Density
A fist raised to the air
The Drum Network

This year, brand competition over truly ethical marketing will increase
Office
Opinion

Everything you need to know about buying and selling agencies in 2023
Man stood on mountain
The Drum Network

Is it time for a long-term mindset shift in performance marketing?

Korea
Opinion

State of the Nation: Korean culture is riding a wave of popularity but can marketers successfully...
Ad network future 2023
Open Mic

2023 is the year everything becomes an ad network – here’s what it means for marketers
Deepavali
The Drum Network

In 2023, marketers’ understanding of minority groups is more important than ever
A kaleidoscopic mixture of paint colors
The Drum Network

Blurred lines: why owned media and social channels are converging
Piles of coins on a white background
The Drum Network

How can brands defy recession? By increasing marketing budgets
Industrial pipe lights
The Drum Network

With marketing budgets up in the air, here are 5 roles for agencies in 2023
China
Opinion

State of the Nation: Can China’s brands reimagine a positive future?

An empty theatre
The Drum Network

In 2023, niche influencers will step into the spotlight
Data
Opinion

Three ways data will change marketing in 2023, ‘the year of assertive action’
A colorful array of umbrellas
Opinion

2023’s financial outlook is concerning. What can marketers do to weather the storm?