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Marketing Services

Latest marketing and advertising news for Marketing Services, including insights and opinions.

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I’m a woman, a creative and a mum: what if I don’t want to have it all?

The future of the creative workplace will be forever beta – as it should be

Could a 'continuous launch' mindset have helped Homebase prevent a crisis?

Optimisation is the enemy of creativity in marketing and music

More should be done to improve gender diversity in Singapore & Malaysia’s e-commerce market

Will 2020 be the year when programmatic grows up?

The Drum Network

‘Micro’ wave: are influencers losing their influence?

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Slow down and think about Google’s speed update

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Do it yourself: the rise of Intelligent Self-Service

A new dawn for programmatic display in a post-GDPR World

Which mobile brand is doing the best job of engaging customers online?

That Lot’s David Levin: things I’ve learned from 18 years of working my arse off in London

Omnicom goes all in on data – but will it be enough to calm nervous investors?

Content, experiential and AI are the future of advertising

Jeff Goldblum’s bare chest just smothered your fancy new buzzword

What brands can learn from the way Netflix dealt with Spaceygate

If 25% of brands disappeared overnight, nobody would give a FCK

London is one of the most diverse cities in the world – its advertising must reflect that

How marketers became infatuated by wishful thinking

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Survey reveals ‘product thinking’ as the key to digital effectiveness

Meme culture has stepped up a gear this World Cup, but brands should still tread with caution

Copywriting: a choose your own adventure story

Brand Safety: The importance of quality media, fake news and staying vigilant

‘Agile marketing’ is a crutch for those who do not have a real strategy

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Is your agency’s pricing model fit for purpose?

The launch lowdown reviews VAR, Ikea's space range and L'Oreal's live beauty consultation

Creatives needs to stop relying on a gateway drug called 'instant'

Diversity, inclusivity and equality, isn’t it all just about plain and simple humanity?

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Data management tech: when to outsource, when to buy and when to build

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Influencer Marketing Barometer | Hotels Special with Redpill

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How agencies can become more relevant to brands

‘Welcome to Ad Land; capital: Average’ – Tony Cullingham’s final words to Watford graduates

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Breaking up is hard to do: three approaches to divorcing the UK

Agencies can only change at the speed of meritocracy

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Food for thought: industry expert reveals the most important trends in ethical food marketing

Dear Lions: stop being nice, be brutal