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Food & Drink
The Drum Network
A shot in the arm for the experience economy or a false dawn?
Opinion
What I learnt from 2020 as a CEO and as a consumer
The Drum Network
Woven Agency round off record-breaking 2020 with HonestBrew client win
The Drum Network
Yula unveils immersive Amazonian AR insta-filter for all cans and city murals
The Drum Network
Case Study: PepsiCo attracts graduates using game technology with Dare To Do More challeng...
Opinion
What 2020 taught Impossible Foods' Rachel Konrad: 'Normal' is now
Opinion
Why are the Indian honey marketers in a soup?
The Drum Network
What new roles will agencies assume by 2025
The Drum Network
IF agency helps launch egg alternative, OGGS Aquafaba
The Drum Network
Southpaw puts the spark back in Chambord liqueur’s growth trajectory with new global brand...
Opinion
Nielsen identifies 5 new holiday shopper segments
The Drum Network
Isobar develops new e-commerce platform for Louis XIII cognac
The Drum Network
New Clipper campaign celebrates ‘Generation Tea’, for people who love tea and care about...
Opinion
‘Let’s celebrate Black History Month, but let’s do it by taking risks’
Open Mic
Driving diners back to restaurants in the Covid-19 era
Opinion
The Blackstone-Oatly controversy truly is a storm in a teacup
Opinion
Millennials continue to fuel hard seltzer sales, with no ceiling in sight
Opinion
The ever-growing boldness of fake meat advertising
Opinion
Defending the right to advertise – a response from the Ad Association, IPA and Isba
Opinion
A Week in Creative: Coca-Cola returns with poetry and Snapchat lures brands
The Drum Network
The case for going consumer-centric
Opinion
Banning junk food from TV an ‘irrelevant symbolic gesture’ that won’t reduce obesity
The Drum Network
From occasions to rituals: how isolation will change shared drinking rituals
Open Mic
Not all categories are created equal when it comes to client-agency relationships
Open Mic
QSR: driving diners into physical restaurants is still on the menu
The Drum Network
When all your audience is on social media, don’t stop your marketing budget
Opinion
How should brands prepare for Ramadan in the year of Covid-19?
The Drum Network
How to capitalise on the opportunities currently available in the food industry
The Drum Network
Influence through endorsement: the power of brand ambassadors
Opinion
The Shiny New Object Podcast: five things I learned from Baskin-Robbins's Ben Flintoff
Opinion
Kevin Chesters on Burger King vs McDonald's: Why I'm not entirely lovin' it
Opinion
Aaron Kwittken: I'd like to save the world with a Coke
Opinion
Kevin Chesters: Why has beer advertising lost its bottle?
The Drum Network
Plastic fantastic: why experiential needs to be more sustainable
The Drum Network
The Greggs effect: Looking ahead to Veganuary 2021
The Drum Network
Five ways supermarkets can reclaim their market share
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