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Food & Drink

Latest marketing and advertising news for Food & Drink, including insights and opinions.

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Don’t let location data quality become an ad fraud–sized crisis

A year in the life: Building trust so marketers can ‘embrace the chaos’

Missed brand opportunities at the Battle of Winterfell

How we increased the effectiveness of Deliveroo's geo-targeted ads

It's time we realised that good brands should come in small packages

What we can learn from Burger King’s chopsticks blunder

Did the ASA leap to the wrong conclusion by banning The Macallan ad?

A year in the life: Mayur Gutpa’s first quarter as Freshly’s CMO

The Drum Network

Last orders: how can alcohol brands and bars respond to declining interest in Gen Z?

The flow of consumer trend winds: don't dismiss a trend as a trend

WW used a sledgehammer when a screwdriver would do

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Field-to-Fork: The power of provenance

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The Future of Food: plant, data, waste and wearables

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Who took a bite out of Kraft? Independent food and drink producers, that’s who

26 February 2019

What can Trader Joe’s teach the ad industry? A lot.

22 February 2019

CMA’s preliminary findings on Asda-Sainsbury’s merger are very surprising

21 February 2019

Cereal Killers: how designers can adapt to Tom Watson's proposed packaging mascot ban

05 February 2019

Super Bowl LIII: Advertising winners, losers and what?

04 February 2019

While the high street crumbles, Greggs is on a roll

10 January 2019

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Let’s go outside: the marketing potential of terraces

21 December 2018

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25% of UK online grocery shoppers are shopping on their phones: Opinium Retail Tracker

06 December 2018

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Food for thought: How to keep a client for 10 years

29 November 2018

Marc Lewis' Christmas ad rankings: Twitter's real John Lewis ad is a fitting tribute

20 November 2018

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Kanye stand the heat? How Burger King UK went viral with just three words

14 November 2018

Marc Lewis' Christmas ad rankings: Cadbury's 'Secret Santa' oozes persuasion and charm

12 November 2018

US drinks brands' ad performance: time to avoid the cliches in alcohol advertising

06 November 2018

Is Diet Coke's marketing team from another planet?

05 November 2018

How can FMCG brands stay relevant in Indonesia’s new experience economy?

02 November 2018

Singles’ Day 2018: Is your brand ready for the largest online sale of the year?

31 October 2018

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How can alcohol brands respond to consumers drinking less than ever?

16 October 2018

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Legal cannabis — threat or opportunity for the alcoholic drinks industry?

15 October 2018

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The hunt for ‘the fourth meal’

When chief executives go wild

Drill, tech and toxic masculinity: why Mars was right to pull its ads from YouTube

Why an obsession for tick-box diversity has taken the soul out of inclusivity

What happens to brands when chocolate advertising goes dark?