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Food & Drink

Latest marketing and advertising news for Food & Drink, including insights and opinions.

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The Drum Network

25% of UK online grocery shoppers are shopping on their phones: Opinium Retail Tracker

06 December 2018

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Food for thought: How to keep a client for 10 years

29 November 2018

Marc Lewis' Christmas ad rankings: Twitter's real John Lewis ad is a fitting tribute

20 November 2018

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Kanye stand the heat? How Burger King UK went viral with just three words

14 November 2018

Marc Lewis' Christmas ad rankings: Cadbury's 'Secret Santa' oozes persuasion and charm

12 November 2018

US drinks brands' ad performance: time to avoid the cliches in alcohol advertising

06 November 2018

Is Diet Coke's marketing team from another planet?

05 November 2018

How can FMCG brands stay relevant in Indonesia’s new experience economy?

02 November 2018

Singles’ Day 2018: Is your brand ready for the largest online sale of the year?

31 October 2018

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How can alcohol brands respond to consumers drinking less than ever?

16 October 2018

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Legal cannabis — threat or opportunity for the alcoholic drinks industry?

15 October 2018

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The hunt for ‘the fourth meal’

When chief executives go wild

Drill, tech and toxic masculinity: why Mars was right to pull its ads from YouTube

Why an obsession for tick-box diversity has taken the soul out of inclusivity

What happens to brands when chocolate advertising goes dark?

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Breaking up is hard to do: three approaches to divorcing the UK

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Food for thought: industry expert reveals the most important trends in ethical food marketing

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How to make the most of YouTube on a tight budget

See you in real life: when to take your online brand offline

Colenso BBDO's Wayne Pick picks his top three ads to win a Cannes Lions

The Launch Lowdown checks out Virgin Active's CPR class & personalised Johnnie Walker

Thanks to its rivals, 'IHOB' is a smashing success

From farm to lab: exploring the future of food

Copywriters: are you running to fat?

How can global brands overcome Ramadan as a tickbox exercise?

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Using sensory branding will create more meaningful experiences for customers

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Overcoming marketing roadblocks in regulated industries

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Brands - ditch the 'feminine gifts' for something we all enjoy

A pissed-up carrot isn't the ASA's biggest problem

21 February 2018

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Tomorrow’s supermarkets need to get truly, madly, deeply obsessed with customers (but not in...

18 January 2018

The looming threat of plain packaging puts big brands on notice to do the right thing

13 December 2017

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Food futures: is personalisation now 'essential' for food brands and retailers?

08 December 2017

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Food futures: retail is about the journey and the destination

07 December 2017

Greggs and the sausage roll Jesus: is it ok for a brand to parody religion?

17 November 2017

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How will brands cater to the rise of foodie-fitness trends?

16 November 2017