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Food & Drink

Latest marketing and advertising news for Food & Drink, including insights and opinions.

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The Drum Network

Looking at the no- and low-alcohol brands changing the face of the drinks industry
Opinion

Why M&M’s is being rightly rinsed for its ‘progressive’ rebrand
Opinion

Brands must raise their game if they’re going to face up to inflation
The Drum Network

The rise of alcohol-free: how to reach millennials and gen Z changing the drinks industry
Opinion

Most Brits agree brands have improved on-screen diversity this Christmas
Opinion

Dr Oetker slices up creative and PR business for Adam&Eve and Fleishman
Opinion

Are early Christmas ads more effective?
Opinion

Hospitality sector needs ad industry’s help to solve historic labor crisis
Opinion

Coke’s ‘Real Magic’ not authentic enough for gamers, too authentic for mainstream
Opinion

Saving the planet with labels: can tags and accreditation change the sustainability game?
The Drum Network

Welcome to the fruit fight: QR codes and a ‘fruit machine’ app for new drinks brand
Opinion

Cheese and dairy supplier La Vaquita increases sales with S4M moment marketing campaign
The Drum Network

Phygital: the future of retail
The Drum Network

Rapid-delivery startup Zapp heroes product range with first multimedia ad campaign
Opinion

Why Oatly’s lawsuit might win it a trademark battle, but cost its reputation
Opinion

Don't Panic: an explainer on our BrewDog parody campaign
Opinion

The minds behind the Moldy Whopper: ‘The culture of awards doesn’t impact our work’
Opinion

It’s time for Facebook and YouTube to alter their cannabis ad policies
Opinion

The Burger King? A look at the maverick brand's sales during Fernando Machado's CMO reign
The Drum Network

Mark Anthony International recruits PrettyGreen to deliver White Claw Hard Seltzer to UK
The Drum Network

The future of digital advertising is personal
The Drum Network

A shot in the arm for the experience economy or a false dawn?
Opinion

What I learnt from 2020 as a CEO and as a consumer

The Drum Network

Woven Agency round off record-breaking 2020 with HonestBrew client win
The Drum Network

Yula unveils immersive Amazonian AR insta-filter for all cans and city murals
The Drum Network

Case Study: PepsiCo attracts graduates using game technology with Dare To Do More challeng...
Opinion

What 2020 taught Impossible Foods' Rachel Konrad: 'Normal' is now
Opinion

Why are the Indian honey marketers in a soup?
The Drum Network

What new roles will agencies assume by 2025
The Drum Network

IF agency helps launch egg alternative, OGGS Aquafaba
The Drum Network

Southpaw puts the spark back in Chambord liqueur’s growth trajectory with new global brand...
Opinion

Nielsen identifies 5 new holiday shopper segments
The Drum Network

Isobar develops new e-commerce platform for Louis XIII cognac
The Drum Network

New Clipper campaign celebrates ‘Generation Tea’, for people who love tea and care about...
Opinion

‘Let’s celebrate Black History Month, but let’s do it by taking risks’
Opinion

Driving diners back to restaurants in the Covid-19 era
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