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Food & Drink

Latest marketing and advertising news for Food & Drink, including insights and opinions.

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The future of digital advertising is personal

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A shot in the arm for the experience economy or a false dawn?

What I learnt from 2020 as a CEO and as a consumer

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Woven Agency round off record-breaking 2020 with HonestBrew client win

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Yula unveils immersive Amazonian AR insta-filter for all cans and city murals

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Case Study: PepsiCo attracts graduates using game technology with Dare To Do More challenge

What 2020 taught Impossible Foods' Rachel Konrad: 'Normal' is now

Why are the Indian honey marketers in a soup?

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What new roles will agencies assume by 2025

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IF agency helps launch egg alternative, OGGS Aquafaba

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Southpaw puts the spark back in Chambord liqueur’s growth trajectory with new global brand...

Nielsen identifies 5 new holiday shopper segments

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Isobar develops new e-commerce platform for Louis XIII cognac

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New Clipper campaign celebrates ‘Generation Tea’, for people who love tea and care about the...

‘Let’s celebrate Black History Month, but let’s do it by taking risks’

Driving diners back to restaurants in the Covid-19 era

The Blackstone-Oatly controversy truly is a storm in a teacup

Millennials continue to fuel hard seltzer sales, with no ceiling in sight

The ever-growing boldness of fake meat advertising

Defending the right to advertise – a response from the Ad Association, IPA and Isba

A Week in Creative: Coca-Cola returns with poetry and Snapchat lures brands

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The case for going consumer-centric

Banning junk food from TV an ‘irrelevant symbolic gesture’ that won’t reduce obesity

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From occasions to rituals: how isolation will change shared drinking rituals

Not all categories are created equal when it comes to client-agency relationships

QSR: driving diners into physical restaurants is still on the menu

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When all your audience is on social media, don’t stop your marketing budget

How should brands prepare for Ramadan in the year of Covid-19?

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How to capitalise on the opportunities currently available in the food industry

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Influence through endorsement: the power of brand ambassadors

The Shiny New Object Podcast: five things I learned from Baskin-Robbins's Ben Flintoff

Kevin Chesters on Burger King vs McDonald's: Why I'm not entirely lovin' it

Aaron Kwittken: I'd like to save the world with a Coke

Kevin Chesters: Why has beer advertising lost its bottle?

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Plastic fantastic: why experiential needs to be more sustainable

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The Greggs effect: Looking ahead to Veganuary 2021