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FMCG
The Drum Network
QR codes: the Covid-empowered player
The Drum Network
What is a digital marketing engineer, and why do you need one?
Opinion
Even a pandemic couldn't make the public care more about brand purpose
Opinion
Ask Keith Weed: how can marketers galvanize their businesses around consumers?
The Drum Network
Investing in soft skills employees is just as important as developing technical staff
The Drum Network
Keeping calm, creative and connected: has togetherness ever been so business-critical?
The Drum Network
Making sense of changing consumer media consumption during the pandemic
The Drum Network
Supercharging your content ROI
The Drum Network
Brands need to stop talking and start doing
Opinion
Amazon changes everything for FMCG brands
The Drum Network
There is no 'business as usual' following Covid-19
Open Mic
Why mobile in-app advertising is the future
The Drum Network
Why animation could be the answer to advertisers' covid-19 content production problem
The Drum Network
Profiteering and loss: Should you market your brand during coronavirus?
The Drum Network
Ten quick ways to increase your website conversion rate
The Drum Network
Silence isn’t always golden: why brands need to be vocal in a time of crisis
Opinion
Brandless was actually a brand – just a bad one
The Drum Network
Five ways supermarkets can reclaim their market share
The Drum Network
Could your employer brand cross borders?
The Drum Network
Have we reached a post persona world?
Opinion
Vidcon Asia Q&A with Sadaf Zarrar on how Coke Studio is bringing the brand's value to life
The Drum Network
Top 10 ways to combat cart abandonment
Opinion
Why luxury brands like Christian Dior have a strong DNA
The Drum Network
In 2020 connection will be more important than ever
Opinion
Why do mediocre ads keep appearing?
Opinion
How brands can gain trust in a skepticism-filled Chinese market
Opinion
How can brands ensure that they work with the right KOLs in China?
Opinion
Has advertising forgotten its brand purpose?
Opinion
How brands can become ‘two-speed brands’ like Nike, Uniqlo and Moleskine
Opinion
Agencies, do you know how your publicly-listed clients' share price is performing?
Opinion
Why a lacklustre ‘hygiene-only’ approach can lead to a multitude of sins for FMCG bran...
Opinion
Open mind and open market: what India's scrapping of Article 370 in Kashmir will mean for...
Opinion
How FMCG giants can keep up with smaller and nimbler brands
The Drum Network
How DTC brands are ripping up the rule book
The Drum Network
The battle for brand purpose: it is not CSR
Opinion
Why partnerships are crucial when navigating the e-commerce market in Indonesia
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